The new project was announced last night, a new series based around GUNPLA, with every single Gundam anime projects will be featured. Looks like Sunrise and Bandai learned a few things from the GUNPLA Builders OVA series, and taking things to another level: interchangeable parts for all HG kits, meaning infinite possibilities for modellers to try. Yes, it is all about getting you to spend a few more bucks to buy the kits.
The series will begin in October 2013. Official site here.